Copy nothing.
(the rebrand of the rebrand)
OBJECTIVE: Jaguar’s new rebrand leaves consumers confused as to where the brand is positioning itself in the luxury car market. Without having any mockups of what the cars actually look like, we built a brand-forward ad campaign for cash-rich, time-poor millennial workaholics.
STRATEGY: People buy luxury cars to flex on their peers, but end up all buying the same cars.
OOH
We’ll place ads on top of buses in business districts to reach high-income professionals in high-rise offices, reinforcing its status as a luxury symbol. The elevated placement makes the ads feel exclusive - seen only by those at the top, both literally and figuratively.
LinkedIn + X
Jaguar's running targeted ads on LinkedIn and X to reach high-income users and luxury car enthusiasts. By focusing on social platforms where our younger audience is actually active, these ads will drive engagement and boost brand awareness. Strategic placements will reinforce Jaguar's commitment to luxury and individuality.
Jaguar's ads in top business magazines like The Economist, Forbes, Fortune, and Emily Sundberg's Feed Me newsletter reach high-income, career-driven readers hungry for success. These trusted publications give us credibility and reinforce Jaguar's status as a symbol of luxury and achievement.